IMAGINE by Al-Futtaim Malls for Dubai Festival City
The record-breaking, ever-changing, immersive laser, light and water show - a multi-sensory extravaganza set to engage with feel-good music.
Launched in December 2016, Dubai Festival City Mall’s IMAGINE, the laser, light and fountain show, is a vital part of Dubai Festival City’s aim to deliver daily exceptional experiences for their customers. IMAGINE has always been a true example of how this is brought to life – a free for all magical experience – IMAGINE is genuinely unforgettable and enthrals every time, combining lasers, light, fire, and water to tell remarkable, emotive stories.
The state-of-the-art show seamlessly fuses technology and art and has earned two Guinness World Records for the largest water screen projection and permanent projection mapping.
IMAGINE uses surround sound to deliver a 360-degree story to emotionally connect with audiences and produce a show like never seen before. The iconic multi-sensory show must be seen to be believed, leaving a long-lasting impression on all who experience it.
Set in the unique Amphitheatre of Dubai Festival City Mall’s Festival Bay, IMAGINE is a unique combination of laser, lights, fountains, fire, sound and projection, which are choreographed to produce magical stories, musical spectaculars, laser and lights experiences and impressive multimedia fireworks shows.
Lasers are a crucial element in the magic of these fantastic shows.
Initially featuring 9x KVANT RGB outdoor lasers, a mix of 30 & 25 Watt units positioned in media towers, waterside pods and the unique concrete floating centrepiece, we were able to create many stunning effects and combinations featuring them and giving us tremendous flexibility in creating new shows and thrills for our audience.
They were a particular asset to choreography with our fireworks and other elements for the spectacular multimedia fireworks shows.
From an operational point of view, the KVANT lasers have proved highly reliable and cost-effective over four years of intense use, and the backup support from Kvant on rare occasions was outstanding.
Therefore, when we came to consider how we could further enhance our capabilities and deliver even more breathtaking experiences for our visitors in 2021, ready for Dubai’s Expo and the UAE’S 50th National Day Celebrations, we looked to Kvant for additional lasers. We selected the Kvant Spectrum 33 RGBY (33-Watt OPSL based) and added five units to our existing inventory of lasers.
These have allowed us to add new dimensions to our shows, laser mapping, and new laser logos, culminating in our Spectacular Expo-themed “This is our Time “ show, Ahlan (Welcome) shows, and our signature Emirates Multimedia Fireworks show for UAE’s ‘50th National Day.
We now produce up to 12 new shows per year. Our inventory of KVANT lasers, along with their laser gobos, gives us many amazing effects and combinations so we can create different and unique magical experiences for our visitors 365 days a year. Some of our latest shows include Salamat, Fight Song, and Huddle Eid Melody of Arabia Multimedia Fireworks Show.
After our success with Expo2020 and 50th National day events, we have ordered another two KVANT 33-Watt lasers with the unique and innovative technology called BeamBrush.
The BeamBrush technology goes instantaneously from a razor-sharp laser beam to the wide beam of a wash light. This will give us the power to create brushed looks, making the laser look like a standard lighting fixture. It’s like having an all-in-one laser system, digital moving head, and beam lighting fixture. With BeamBrush, audience scanning effects are now safer, cleaner, and even more impactful than before.
We look forward to creating even more spectacular shows and events utilising these new lasers and effects in our IMAGINE shows. KVANT lasers are a key ingredient in developing and delivering IMAGINE.
Hayssam Hajjar, General Manager, Al-Futtaim Malls – UAE, said: “Dubai Festival City Mall’s IMAGINE, the Laser, light and fountain show is where visitors can come together to watch and interact with one of the most thrilling shows in the Middle East. It was created to offer shoppers a magical one-of-a-kind experience and is a must-see attraction. It’s truly unforgettable and is part of what makes visiting Dubai Festival City Mall so unique”.